Social media optimisation (SMO) services

Customers check your social media to see if you are active and trustworthy. We set up and optimise your profiles, plan regular content and design posts that represent your brand well.

Social Media Optimisation that works for your organisation

An abandoned page with a last post from two years ago tells customers something is wrong. A well-maintained profile with clear information, consistent branding and regular, useful posts does the opposite.

Social media optimisation covers everything from complete, accurate profiles to a content calendar your audience actually wants to see. We focus on the platforms that matter for your business, usually Facebook, Instagram and LinkedIn, rather than spreading thin across all of them.

What's included

  • Profile audit and optimisation
  • Brand-consistent profile design
  • Monthly content calendar
  • Post and story creatives
  • Captions and hashtags
  • Scheduling and publishing
  • Comment and message monitoring
  • Monthly insights report

Benefits for your business

Build trust

An active, consistent presence reassures customers before they contact you.

Stay top of mind

Regular posts keep your services in front of past and potential customers.

More conversations

Clear calls to action and quick responses turn followers into enquiries.

Consistent branding

Every post uses your colours, fonts and tone of voice.

Features and capabilities

What you can expect when we take on your social media optimisation project.

Profile optimisation

Complete bios, categories, contact buttons, links and highlights.

Content planning

A monthly plan covering services, updates, education and events.

Creative design

Static posts, carousels and story templates in your brand style.

Cross-platform publishing

Content adapted for each platform's format and audience.

Community management

Monitoring comments and messages and flagging leads quickly.

Performance insights

Reach, engagement and follower trends with recommendations.

Who it's for

Typical ways organisations use this service.

  • Hospitals and clinicsHealth awareness posts, doctor introductions and camp announcements.
  • Educational institutionsAdmissions campaigns, events and student achievements.
  • Hotels and resortsShowcasing rooms, food and experiences to attract direct bookings.
  • Product companiesLaunches, offers and product education.

Examples of our work

View all work
Screenshot of the Jeevanam Ayurveda Hospital website
Healthcare

Jeevanam Ayurveda Hospital

Kerala

Branding, dynamic website, SEO and social media promotion for an Ayurveda hospital with a dedicated ophthalmology department.

Dynamic websiteBrandingSEOSocial media promotion

Frequently asked questions

Can't find your answer? Ask us directly.

Which social media platforms should my business use?

It depends on your customers. Facebook and Instagram suit most consumer businesses in Kerala, while LinkedIn works better for B2B and corporate services. We recommend a focused set rather than every platform.

How often should we post?

Consistency matters more than volume. For most businesses, three to four quality posts a week is a good target.

Is SMO the same as paid social media advertising?

No. SMO covers your organic presence: profiles, content and community. Paid campaigns are part of our digital marketing service and can be combined with SMO.

Do you need access to our accounts?

We work through business-manager or role-based access, so you keep ownership of your pages and can remove access at any time.

Talk to us

Start your social media optimisation project

Tell us what you want to build or fix. We will come back within one working day with questions, a recommended approach and a clear next step.

  • Speak directly with the people who will do the work
  • A written scope and quote before any work starts
  • Meet at our Kannur office, by phone or on a video call

Request a consultation

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